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NÃO É ACHISMO É CIÊNCIA
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Johnson & Johnson | My role: Art Direction | AD Patricia Collet, Bruno Castellotti, Cristina Llanos | CW Babi Puttini, Bob Ferraz, Duda Buarque, Jordana Bispo | ACD / DC / VP Talita Cardozo, Nayara Lima, Bruno Ponzini, Rafael Freire, Saulo Rodrigues
People go online for skincare tips. And, with so many "magic formulas", it's hard to tell guesswork from fact. The pandemic put science front & center around the globe, including in Brazil.
Making this the right time for Neutrogena, a lab-based brand, to address the myths... ...and kill the bullshit with the technology behind our most beloved products.
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