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NÃO É ACHISMO, É CIÊNCIA
People go online for skincare tips. And, with so many "magic formulas", it's hard to tell guesswork from fact. The pandemic put science front & center around the globe, including in Brazil. Making this the right time for Neutrogena, a lab-based brand, to address the myths and kill the bullshit with the technology behind our most beloved products.
Johnson & Johnson | My role: Art Direction | AD Patricia Collet, Bruno Castellotti, Cristina Llanos | CW Babi Puttini, Bob Ferraz, Duda Buarque, Jordana Bispo | ACD / DC / VP Talita Cardozo, Nayara Lima, Bruno Ponzini, Rafael Freire, Saulo Rodrigues
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